direct network effect

direct network effect
эк. прямой сетевой эффект (ситуация, при которой наличие какого-л. продукта у одного потребителя побуждает других потребителей иметь такой же продукт для взаимодействия с другими потребителями; напр., наличие одного текстового редактора у разных людей позволяет им легко обмениваться файлами)

Англо-русский экономический словарь.

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